Strategic Alliances

Designing and Implementing Breakthrough Strategic Alliances

(Julian Gresser and Dr. Stephen Gomes, The Warren Company, http://www.warrenco.com )

The ability to collaborate effectively is fast becoming the essential competitive capability in the new global marketplace. Booz, Allen & Hamilton reports there are over 4,000 new strategic alliances being formed each month, with the annual growth rate exceeding 20%. This workshop is designed to provide those who are new to strategic alliances and even the experienced CEO/president with some useful techniques based on best practices. Participants will leave the program better able to forge more creative and durable alliances, regenerate troubled ones, and when necessary, terminate hopeless alliances, with dignity.

Some important questions:

• Why consider a breakthough strategic alliance?
• What are the benefits and also some important traps in using this new business model?
• How are strategic alliances being deployed today in this country and abroad?
• What is a realistic life expectancy for most strategic alliances? What are the budgetary implications of the model?
• How does one build commitment in a larger partner?
• Is an alliance any better than its weakest partner?
• What are some useful rules in forging multiple (non-exclusive) alliances?
• How do you value respective contributions?
• How do you transform disputes into creative opportunities?
• What are the secrets for the small player when dancing with elephants?

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